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Author Question: Gas mileage is an example of a(n) _____ of an automobile. a. attribute b. concept c. measure d. ... (Read 35 times)

jazziefee

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on: Jun 29, 2018
Gas mileage is an example of a(n) _____ of an automobile.
 a. attribute
  b. concept
  c. measure
  d. component

Question 2

The widely cited example of Avis - We're number two; we try harder - is the epitome of which of the following strategies?
 a. positioning by product class c. positioning by competitors
  b. positioning by product attribute d. positioning by intangible factor


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mmj22343

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C
Definition of positioning by competitors


jazziefee

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Reply 2 on: Jun 29, 2018
Gracias!

flexer1n1

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Reply 3 on: Yesterday
:D TYSM

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