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Author Question: A researcher is examining the impact of pictures in advertisements and whether including ... (Read 81 times)

cherise1989

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on: Jun 29, 2018
A researcher is examining the impact of pictures in advertisements and whether including instructions to imagine impact subjects' mental imagery. She manipulated three treatment levels of pictures: concrete picture, abstract picture, or no picture. Instructions to imagine were either present or not present. How many cells are there in this experiment?
 a. 2
  b. 3
  c. 5
  d. 6

Question 2

How does eye-tracking technology aid marketing research?


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Chou

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

An eye-tracking marketing research report can provide:
1 . The real-time scan path or eye movement and areas of focus
2 . Static plots illustrating where the respondent looked, in what order, and for
how long
3 . What was noticed or not noticed and what seemed to pique interest


cherise1989

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Reply 2 on: Jun 29, 2018
Gracias!

brbarasa

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Reply 3 on: Yesterday
Excellent

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