This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A researcher is examining the impact of pictures in advertisements and whether including ... (Read 134 times)

cherise1989

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
A researcher is examining the impact of pictures in advertisements and whether including instructions to imagine impact subjects' mental imagery. She manipulated three treatment levels of pictures: concrete picture, abstract picture, or no picture. Instructions to imagine were either present or not present. How many cells are there in this experiment?
 a. 2
  b. 3
  c. 5
  d. 6

Question 2

How does eye-tracking technology aid marketing research?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Chou

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

An eye-tracking marketing research report can provide:
1 . The real-time scan path or eye movement and areas of focus
2 . Static plots illustrating where the respondent looked, in what order, and for
how long
3 . What was noticed or not noticed and what seemed to pique interest


cherise1989

  • Member
  • Posts: 555
Reply 2 on: Jun 29, 2018
:D TYSM

Laurenleakan

  • Member
  • Posts: 309
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Symptoms of kidney problems include a loss of appetite, back pain (which may be sudden and intense), chills, abdominal pain, fluid retention, nausea, the urge to urinate, vomiting, and fever.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

About 80% of all known mollusc species are gastropods (snails and slugs), including the cowry (a sea About 80% of all known mollusc species are gastropods (snails and slugs), including the cowry (a sea
Amazing NASA Pictures Collection Amazing NASA Pictures Collection
Amazing NASA Pictures Collection Amazing NASA Pictures Collection
Amazing NASA Pictures Collection Amazing NASA Pictures Collection
Amazing NASA Pictures Collection Amazing NASA Pictures Collection
Your company advertises all prices on the menu board as a final price, including HST of 13%. A ... Your company advertises all prices on the menu board as a final price, including HST of 13%. A ...
Video: What are Strong & Weak Acids and How they're different?

For a complete list of videos, visit our video library