Author Question: A researcher is examining the impact of pictures in advertisements and whether including ... (Read 95 times)

cherise1989 · **on:** Jun 29, 2018

A researcher is examining the impact of pictures in advertisements and whether including instructions to imagine impact subjects' mental imagery. She manipulated three treatment levels of pictures: concrete picture, abstract picture, or no picture. Instructions to imagine were either present or not present. How many cells are there in this experiment?
a. 2
b. 3
c. 5
d. 6

Question 2

How does eye-tracking technology aid marketing research?

Chou · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

An eye-tracking marketing research report can provide:
1 . The real-time scan path or eye movement and areas of focus
2 . Static plots illustrating where the respondent looked, in what order, and for
how long
3 . What was noticed or not noticed and what seemed to pique interest