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Author Question: In which of the following is there an unmistakable positioning characteristic regarding the branding ... (Read 16 times)

Jipu 123

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on: Jun 29, 2018
In which of the following is there an unmistakable positioning characteristic regarding the branding and corporate identity?
 a. placement c. corporate advertising
  b. positioning d. promotional advertising

Question 2

Which of the following is a reason for nonparticipation in trade shows?
 a. It is difficult for the firm to choose the appropriate trade fairs for participation.
  b. Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
  c. Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
  d. They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.


jessicaduplan

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of corporate advertising

Answer to Question 2

A


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