Author Question: In which of the following is there an unmistakable positioning characteristic regarding the branding ... (Read 48 times)

Jipu 123

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In which of the following is there an unmistakable positioning characteristic regarding the branding and corporate identity?
 a. placement c. corporate advertising
  b. positioning d. promotional advertising

Question 2

Which of the following is a reason for nonparticipation in trade shows?
 a. It is difficult for the firm to choose the appropriate trade fairs for participation.
  b. Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
  c. Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
  d. They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.



jessicaduplan

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Answer to Question 1

C
Definition of corporate advertising

Answer to Question 2

A



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