Author Question: In which of the following is there an unmistakable positioning characteristic regarding the branding ... (Read 52 times)

Jipu 123

  • Hero Member
  • *****
  • Posts: 569
In which of the following is there an unmistakable positioning characteristic regarding the branding and corporate identity?
 a. placement c. corporate advertising
  b. positioning d. promotional advertising

Question 2

Which of the following is a reason for nonparticipation in trade shows?
 a. It is difficult for the firm to choose the appropriate trade fairs for participation.
  b. Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
  c. Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
  d. They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.



jessicaduplan

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

C
Definition of corporate advertising

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

For a complete list of videos, visit our video library