In which of the following is there an unmistakable positioning characteristic regarding the branding and corporate identity?
a. placement c. corporate advertising
b. positioning d. promotional advertising
Question 2
Which of the following is a reason for nonparticipation in trade shows?
a. It is difficult for the firm to choose the appropriate trade fairs for participation.
b. Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
c. Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
d. They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.
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