Author Question: Dummy coding can be used for dichotomous responses like yes or no.. Indicate whether the statement ... (Read 78 times)

kwoodring · **on:** Jun 29, 2018

Dummy coding can be used for dichotomous responses like yes or no..

Indicate whether the statement is true or false

Question 2

Which of the following marketing communications goals describes a desirable situation in which target consumers recognize the firm's brand as preferable to competitor brands?
a. brand unity c. brand preference
b. brand equity d. brand association