Dummy coding can be used for dichotomous responses like yes or ...

[kwoodring]

Dummy coding can be used for dichotomous responses like yes or no..
 
 Indicate whether the statement is true or false

Question 2

Which of the following marketing communications goals describes a desirable situation in which target consumers recognize the firm's brand as preferable to competitor brands?
 a. brand unity c. brand preference
  b. brand equity d. brand association

[Awesome]

Answer to Question 1

T

Answer to Question 2

A

[kwoodring]

Thanks for the timely response, appreciate it

[bdobbins]

Gracias!