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Author Question: Dummy coding can be used for dichotomous responses like yes or no.. Indicate whether the statement ... (Read 80 times)

kwoodring

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on: Jun 29, 2018
Dummy coding can be used for dichotomous responses like yes or no..
 
 Indicate whether the statement is true or false

Question 2

Which of the following marketing communications goals describes a desirable situation in which target consumers recognize the firm's brand as preferable to competitor brands?
 a. brand unity c. brand preference
  b. brand equity d. brand association


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Awesome

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

A


kwoodring

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

ryhom

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Reply 3 on: Yesterday
Excellent

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