[Answered] Dummy coding can be used for dichotomous responses like yes or no.. Indicate whether the statement ...

This topic contains a solution. Click here to go to the answer

Author Question: Dummy coding can be used for dichotomous responses like yes or no.. Indicate whether the statement ... (Read 81 times)

kwoodring

Hero Member
Posts: 560

on: Jun 29, 2018

Dummy coding can be used for dichotomous responses like yes or no..

Indicate whether the statement is true or false

Question 2

Which of the following marketing communications goals describes a desirable situation in which target consumers recognize the firm's brand as preferable to competitor brands?
a. brand unity c. brand preference
b. brand equity d. brand association

Need homework help now?

Ask unlimited questions for free

Ask a Question

Marked as best answer by a Subject Expert

Awesome

Sr. Member
Posts: 280

Reply #1 on: Jun 29, 2018

Answer to Question 1

T

Answer to Question 2

A

kwoodring

Member
Posts: 560

Reply 2 on: Jun 29, 2018

Excellent

tanna.moeller

Member
Posts: 328

Reply 3 on: Yesterday

TYSM

« previous next »

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.