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Author Question: Which of the following strategies guides the manager to elicit a feeling that helps build a positive ... (Read 36 times)

melly21297

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on: Jun 29, 2018
Which of the following strategies guides the manager to elicit a feeling that helps build a positive attitude towards the firm's brand?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

_____ centers of excellence are individuals who are internationally recognized for their expertise in a function or an area.
 a. Concentrated
  b. Strategic
  c. Charismatic
  d. Virtual


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beccamahon

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of affective strategy

Answer to Question 2

C


melly21297

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Reply #2 on: Jun 29, 2018
Thank you


beccamahon

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Reply #3 on: Jun 29, 2018
No problemo


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