Author Question: Describe the characteristics of image integration.[br][br][b][color=#165FFA]Question ... (Read 71 times)

ss2343

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Describe the characteristics of image integration.

Question 2

Industrial buyers are strongly influenced by globalization.
 
 Indicate whether the statement is true or false



yotaSR5

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Answer to Question 1

Image integration involves ensuring that message/media consistency exists. Message/media consistency refers to the consistency achieved between written and visual elements of an advertisement and between one advertisement placed in one media vehicle and one placed in another.

Answer to Question 2

T



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