Which of the following has required marketers to identify the ...

[asd123]

Which of the following has required marketers to identify the media habits of their target consumers and develop and place multiple messages in specialized an possibly non-traditional media?
 a. increase in mergers and acquisitions c. increase in parity
  b. increase in media and audience fragmentation d. shift of information technology

Question 2

In the United States, the _____ excludes from antitrust prosecution those firms that are cooperating to develop foreign markets.
 a. Gramm-Leach-Bliley Act
  b. Sarbanes-Oxley Act
  c. Webb-Pomerene Act
  d. Celler-Kefauver Act

[karmakat49]

Answer to Question 1

B
Fierce competition in mass media has forced the industry to become highly fragmented. Thus, marketers must identify the media habits and strategies specific to their target market.

Answer to Question 2

C