Which of the following has required marketers to identify the media habits of their target consumers and develop and place multiple messages in specialized an possibly non-traditional media?
a. increase in mergers and acquisitions c. increase in parity
b. increase in media and audience fragmentation d. shift of information technology
Question 2
In the United States, the _____ excludes from antitrust prosecution those firms that are cooperating to develop foreign markets.
a. Gramm-Leach-Bliley Act
b. Sarbanes-Oxley Act
c. Webb-Pomerene Act
d. Celler-Kefauver Act
