« previous next »

Author Question: Which of the following has required marketers to identify the media habits of their target consumers ... (Read 64 times)

asd123

  • Hero Member
  • *****
  • Posts: 557
on: Jun 29, 2018
Which of the following has required marketers to identify the media habits of their target consumers and develop and place multiple messages in specialized an possibly non-traditional media?
 a. increase in mergers and acquisitions c. increase in parity
  b. increase in media and audience fragmentation d. shift of information technology

Question 2

In the United States, the _____ excludes from antitrust prosecution those firms that are cooperating to develop foreign markets.
 a. Gramm-Leach-Bliley Act
  b. Sarbanes-Oxley Act
  c. Webb-Pomerene Act
  d. Celler-Kefauver Act


karmakat49

  • Sr. Member
  • ****
  • Posts: 369
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Fierce competition in mass media has forced the industry to become highly fragmented. Thus, marketers must identify the media habits and strategies specific to their target market.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
Hypersensitivity reactions and different target organs. Hypersensitivity reactions and different target organs.
Sexual Scripts in the Media Sexual Scripts in the Media
Can you identify the banding patterns predicted by each model after the first round of ... Can you identify the banding patterns predicted by each model after the first round of ...
In 1974 a UC Berkeley group fired an oxygen nucleus at a californium target. Giv In 1974 a UC Berkeley group fired an oxygen nucleus at a californium target. Giv
There are four hospitals (consumers in this example) willing to pay the following amounts for a ... There are four hospitals (consumers in this example) willing to pay the following amounts for a ...
Video: Chemical Equilibrium between N2O4 (colorless gas) and NO2 (brown gas)

For a complete list of videos, visit our video library