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Author Question: Which of the following uses two alternative phrasings of the same question for respective halves of ... (Read 38 times)

mia

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on: Jun 29, 2018
Which of the following uses two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing?
 a. split-ballot technique
  b. split-half reliability
  c. counterbalancing method
  d. double-barreled questioning

Question 2

All of the following contribute to a IMC success except
 a. strategic focus c. focused execution
  b. a Clio award d. performance assessment


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jgranad15

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B
Communication awards like the Clio are meaningless if the communications do not help achieve the firm's strategic goals such as sales, market share, and profit.


mia

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

covalentbond

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Reply 3 on: Yesterday
Gracias!

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