This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When McDonald's created an advertising campaign that both made fun of Americans and stressed the ... (Read 69 times)

leo leo

  • Hero Member
  • *****
  • Posts: 566
on: Jun 29, 2018
When McDonald's created an advertising campaign that both made fun of Americans and stressed the fact that McDonald's avoid using genetically modified ingredients, what type of advertising was it conducting?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Umbrella advertising

Question 2

Which of the following types of complainers are likely to complain directly to the retailer or service provider?
 A) Passives
  B) Voicers
  C) Actuators
  D) Socialists
  E) Individualists


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mcinincha279

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Image advertising is used to enhance perceptions of a company in a given market. Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view. Umbrella advertising is not discussed in this chapter. McDonald's created this campaign to improve its image after French protestors vandalized several McDonald's restaurants.

Answer to Question 2

B


leo leo

  • Hero Member
  • *****
  • Posts: 566
Reply #2 on: Jun 29, 2018
Thank you :)


mcinincha279

  • Sr. Member
  • ****
  • Posts: 316
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Statistics on how Americans commit suicide Statistics on how Americans commit suicide
Many Americans perceive bullfighting as a cruel activity that should be illegal everywhere. To most ... Many Americans perceive bullfighting as a cruel activity that should be illegal everywhere. To most ...
A healthy diet is made up of well-balanced nutrients. A healthy diet is made up of well-balanced nutrients.
Commercially made peanut butter doesn’t have any detectable levels of trans fatty acids Commercially made peanut butter doesn’t have any detectable levels of trans fatty acids
What is the mole fraction of I2 in a solution made by dissolving 139 g of I2 in 245 g of ... What is the mole fraction of I2 in a solution made by dissolving 139 g of I2 in 245 g of ...
No payments were made on a $2,598 loan during its three-year term. What was the annually ... No payments were made on a $2,598 loan during its three-year term. What was the annually ...
Video: Sperm Formation

For a complete list of videos, visit our video library