This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: On Chinese New Year, Phillip Morris ran an ad that portrayed traditional Chinese dancers dancing on ... (Read 302 times)

c0205847

  • Hero Member
  • *****
  • Posts: 531
on: Jun 29, 2018
On Chinese New Year, Phillip Morris ran an ad that portrayed traditional Chinese dancers dancing on the Great Wall to the Marlboro theme song. At the end of the ad, the advertisement wished Chinese consumers a happy new Year from the Phillip Morris companies. What type of advertising does this represent?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Event sponsorship

Question 2

For equity to occur, a buyer must perceive that:
 A) the product or service meets expectations.
  B) there is a fairness in an exchange.
  C) the complete control of the product is with the marketer.
  D) the locus of control of a problem is with the customer.
  E) the product is beyond evaluation.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

firehawk60

  • Sr. Member
  • ****
  • Posts: 315
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Corporate advertising is used to promote the company behind the different brands. The text uses the Marlboro example to illustrate this concept.

Answer to Question 2

B


c0205847

  • Hero Member
  • *****
  • Posts: 531
Reply #2 on: Jun 29, 2018
Thank you :)


firehawk60

  • Sr. Member
  • ****
  • Posts: 315
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

On March 25, 1911, as scores of young factory girls leaped to their deaths from the eighth, ninth, a On March 25, 1911, as scores of young factory girls leaped to their deaths from the eighth, ninth, a
Rem Koolhaas and Ole Scheeren, OMA, New Headquarters, Central Chinese Television (CCTV), Beijing, ... Rem Koolhaas and Ole Scheeren, OMA, New Headquarters, Central Chinese Television (CCTV), Beijing, ...
W-2 form issued to employees at the end of the year. W-2 form issued to employees at the end of the year.
U.S. Life Expectancy by Year of Birth U.S. Life Expectancy by Year of Birth
The hatred and vengeance of adults become the children’s heritage. The headband of this 4-year-old ... The hatred and vengeance of adults become the children’s heritage. The headband of this 4-year-old ...
Last year, Terrific Copying had total revenue of $475 000, while operating at 60% of capacity. ... Last year, Terrific Copying had total revenue of $475 000, while operating at 60% of capacity. ...
Video: Neuron Type Animation

For a complete list of videos, visit our video library