This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: On Chinese New Year, Phillip Morris ran an ad that portrayed traditional Chinese dancers dancing on ... (Read 258 times)

c0205847

  • Hero Member
  • *****
  • Posts: 531
on: Jun 29, 2018
On Chinese New Year, Phillip Morris ran an ad that portrayed traditional Chinese dancers dancing on the Great Wall to the Marlboro theme song. At the end of the ad, the advertisement wished Chinese consumers a happy new Year from the Phillip Morris companies. What type of advertising does this represent?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Event sponsorship

Question 2

For equity to occur, a buyer must perceive that:
 A) the product or service meets expectations.
  B) there is a fairness in an exchange.
  C) the complete control of the product is with the marketer.
  D) the locus of control of a problem is with the customer.
  E) the product is beyond evaluation.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

firehawk60

  • Sr. Member
  • ****
  • Posts: 315
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Corporate advertising is used to promote the company behind the different brands. The text uses the Marlboro example to illustrate this concept.

Answer to Question 2

B


c0205847

  • Hero Member
  • *****
  • Posts: 531
Reply #2 on: Jun 29, 2018
Thank you :)


firehawk60

  • Sr. Member
  • ****
  • Posts: 315
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Traditional animal phylogeny based on body plans. Traditional animal phylogeny based on body plans.
In 1900, Ashcan artist George Luks portrayed corporate monopolies and franchises as a monster preyin In 1900, Ashcan artist George Luks portrayed corporate monopolies and franchises as a monster preyin
Early in the twentieth century, when malnutrition was common, companies such as this one advertised Early in the twentieth century, when malnutrition was common, companies such as this one advertised
Frank Gehry and Vlado Milunić, Rasin Building (a.k.a. the "Dancing House" or ... Frank Gehry and Vlado Milunić, Rasin Building (a.k.a. the "Dancing House" or ...
This 19-year-old in Wisconsin was given a reduced jail sentence for holding this sign in front of ... This 19-year-old in Wisconsin was given a reduced jail sentence for holding this sign in front of ...
Chinese Barber Performing a Form of Percussion on a Seated Patron in China in the 1790s. Chinese Barber Performing a Form of Percussion on a Seated Patron in China in the 1790s.
Video: PET Scan Animation

For a complete list of videos, visit our video library