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Author Question: On Chinese New Year, Phillip Morris ran an ad that portrayed traditional Chinese dancers dancing on ... (Read 312 times)

c0205847

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on: Jun 29, 2018
On Chinese New Year, Phillip Morris ran an ad that portrayed traditional Chinese dancers dancing on the Great Wall to the Marlboro theme song. At the end of the ad, the advertisement wished Chinese consumers a happy new Year from the Phillip Morris companies. What type of advertising does this represent?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Event sponsorship

Question 2

For equity to occur, a buyer must perceive that:
 A) the product or service meets expectations.
  B) there is a fairness in an exchange.
  C) the complete control of the product is with the marketer.
  D) the locus of control of a problem is with the customer.
  E) the product is beyond evaluation.


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firehawk60

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Corporate advertising is used to promote the company behind the different brands. The text uses the Marlboro example to illustrate this concept.

Answer to Question 2

B


c0205847

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Reply #2 on: Jun 29, 2018
Thank you :)


firehawk60

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Reply #3 on: Jun 29, 2018
Happy to help you


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