« previous next »

Author Question: Which advertising agency has been handling the Coca-Cola account in 60 countries since 1942 and ... (Read 53 times)

biggirl4568

  • Hero Member
  • *****
  • Posts: 551
on: Jun 29, 2018
Which advertising agency has been handling the Coca-Cola account in 60 countries since 1942 and until recently?
 a. Leo Burnett c. Ogilvy & Mather
  b. Young and Rubicam d. McCann Erickson

Question 2

Operant conditioning views behavior as being influenced by:
 A) a conditioned stimulus being attached to an unconditioned stimulus.
  B) an unconditioned stimulus being attached to a conditioned stimulus.
  C) judgments on comparisons with a category prototype.
  D) previous actions and the reinforcement from these actions.
  E) cognitive reasoning built up from previous decisions.


okolip

  • Sr. Member
  • ****
  • Posts: 362
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Sometimes the choice of the advertising agency in international markets could be based on a long-standing relationship with a particular agency in the home market. This is the case for Coca-Cola which has been using McCann Erickson from 1942 until 2007, when it decided to change agencies.

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Did you know?

Individuals are never “cured” of addictions. Instead, they learn how to manage their disease to lead healthy, balanced lives.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Ecological footprints of different countries. Ecological footprints of different countries.
Care must be taken in handling bodily fluids to prevent the transfer of infectious agents through co Care must be taken in handling bodily fluids to prevent the transfer of infectious agents through co
The “Infertility Belt” In certain countries in Central Africa, infertility rates are as high as 30% The “Infertility Belt” In certain countries in Central Africa, infertility rates are as high as 30%
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
A bank statement shows a balance of $2,970.31 The check register of the account owner shows an ... A bank statement shows a balance of $2,970.31 The check register of the account owner shows an ...
Refer to Scenario 3.1. If the price of potato chips is $0.50 and the price of Cola is $4.00, ... Refer to Scenario 3.1. If the price of potato chips is $0.50 and the price of Cola is $4.00, ...
Video: Role of the urinary system - acidosis and alkalosis

For a complete list of videos, visit our video library