« previous next »

Author Question: Which advertising agency has been handling the Coca-Cola account in 60 countries since 1942 and ... (Read 101 times)

biggirl4568

  • Hero Member
  • *****
  • Posts: 551
on: Jun 29, 2018
Which advertising agency has been handling the Coca-Cola account in 60 countries since 1942 and until recently?
 a. Leo Burnett c. Ogilvy & Mather
  b. Young and Rubicam d. McCann Erickson

Question 2

Operant conditioning views behavior as being influenced by:
 A) a conditioned stimulus being attached to an unconditioned stimulus.
  B) an unconditioned stimulus being attached to a conditioned stimulus.
  C) judgments on comparisons with a category prototype.
  D) previous actions and the reinforcement from these actions.
  E) cognitive reasoning built up from previous decisions.


okolip

  • Sr. Member
  • ****
  • Posts: 362
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Sometimes the choice of the advertising agency in international markets could be based on a long-standing relationship with a particular agency in the home market. This is the case for Coca-Cola which has been using McCann Erickson from 1942 until 2007, when it decided to change agencies.

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Worldwide Variations in Population and Income Levels Developed countries represent only 18% of the Worldwide Variations in Population and Income Levels Developed countries represent only 18% of the
Cesarean Section Rates, Selected Countries Cesarean Section Rates, Selected Countries
Cultural Variations in the Strange Situation Across cultures, most toddlers exhibit secure attachme Cultural Variations in the Strange Situation Across cultures, most toddlers exhibit secure attachme
Divorce Rates, Selected Countries In many countries divorce rates have risen in recent decades. Divorce Rates, Selected Countries In many countries divorce rates have risen in recent decades.
Map of Arabic Speaking Countries Map of Arabic Speaking Countries
You deposit $2000 each year into an account earning 4% interest compounded annually. How much ... You deposit $2000 each year into an account earning 4% interest compounded annually. How much ...
Video: Cardiac Cycle (Part 3 of 4)

For a complete list of videos, visit our video library