The Competitive-Parity method of budgeting is not recommended for ...

[nautica902]

The Competitive-Parity method of budgeting is not recommended for firms that are entering a new market or whose brands are not known locally.
 
 Indicate whether the statement is true or false

Question 2

An end-of-aisle display can dramatically decrease sales by 100 to 400 percent.
 
 Indicate whether the statement is true or false

[triiciiaa]

Answer to Question 1

T
Firms entering new markets or whose brands are not known locally are unlikely to pursue a strategy that is similar to existing competitors. For this reason, the competitive-parity method is not recommended for firms that are entering a new market.

Answer to Question 2

False

[nautica902]

Excellent

[amandalm]

Thanks for the timely response, appreciate it