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Author Question: The Competitive-Parity method of budgeting is not recommended for firms that are entering a new ... (Read 112 times)

nautica902

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on: Jun 29, 2018
The Competitive-Parity method of budgeting is not recommended for firms that are entering a new market or whose brands are not known locally.
 
 Indicate whether the statement is true or false

Question 2

An end-of-aisle display can dramatically decrease sales by 100 to 400 percent.
 
 Indicate whether the statement is true or false


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triiciiaa

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Firms entering new markets or whose brands are not known locally are unlikely to pursue a strategy that is similar to existing competitors. For this reason, the competitive-parity method is not recommended for firms that are entering a new market.

Answer to Question 2

False


nautica902

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Reply 2 on: Jun 29, 2018
Wow, this really help

FergA

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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