Author Question: Hiring an international advertising agency with local offices normally precludes the use of local ... (Read 89 times)

danielfitts88 · **on:** Jun 29, 2018

Hiring an international advertising agency with local offices normally precludes the use of local advertising agencies.

Indicate whether the statement is true or false

Question 2

In the context of noncomparable decisions, which of the following statements is true of alternative-based strategy?
A) It uses choices based on individual evaluation of all the options.
B) It is also referred to as bottom-up processing.
C) It allows the choice to be constructed or built up.
D) It develops an overall evaluation of each option.
E) It involves formation of abstract representations of comparable attributes.

cswans24 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Hiring an international advertising agency with local offices does not preclude the use of local advertising agencies.

Answer to Question 2

D