When consumers' motivation, ability, and opportunity (MAO) to ...

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When consumers' motivation, ability, and opportunity (MAO) to process information relevant to a decision are low, consumers put a lot of effort into making these decisions.
 
 Indicate whether the statement is true or false

Question 2

What are the implications of attempting to focus on global as well as local needs for an organization?

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Answer to Question 1

False

Answer to Question 2

Firms that choose to focus on global as well as local markets have to make decisions regarding centralization or decentralization with respect to the budgeting process, spending/allocation, marketing mix and marketing message. Changes in the organizational structure are also possible.

Accounting procedures should be developed to reflect worldwide performance and value. CSR activities will have to be viewed from a global perspective and stakeholders play a major role in developing the global image of the company.The firm's actions resound globally.