Author Question: When consumers' motivation, ability, and opportunity (MAO) to process information relevant to a ... (Read 107 times)

mp14

  • Hero Member
  • *****
  • Posts: 534
When consumers' motivation, ability, and opportunity (MAO) to process information relevant to a decision are low, consumers put a lot of effort into making these decisions.
 
 Indicate whether the statement is true or false

Question 2

What are the implications of attempting to focus on global as well as local needs for an organization?



Smiles0805

  • Sr. Member
  • ****
  • Posts: 305
Answer to Question 1

False

Answer to Question 2

Firms that choose to focus on global as well as local markets have to make decisions regarding centralization or decentralization with respect to the budgeting process, spending/allocation, marketing mix and marketing message. Changes in the organizational structure are also possible.

Accounting procedures should be developed to reflect worldwide performance and value. CSR activities will have to be viewed from a global perspective and stakeholders play a major role in developing the global image of the company.The firm's actions resound globally.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

For a complete list of videos, visit our video library