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Author Question: A new criterion being considered useful in evaluating channel members is: a. Channel member ... (Read 90 times)

tsand2

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on: Jun 29, 2018
A new criterion being considered useful in evaluating channel members is:
 a. Channel member satisfaction.
  b. Channel member economic satisfaction.
  c. Channel member behavior.
  d. Channel member psychological capability.
  e. Channel member dedication.

Question 2

Category killers carry a wide variety of merchandise and offer a deep assortment.
 
 Indicate whether the statement is true or false


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beccamahon

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

F
Category specialists (i.e., category killers) carry a narrow variety of merchandise and offer a deep assortment. Toys 'R' Us is an example of a category killer. It carries only toys (a narrow variety) but has a deep assortment within the toy category.


tsand2

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Reply 2 on: Jun 29, 2018
Gracias!

parker125

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Reply 3 on: Yesterday
Excellent

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