Which of the following is possible if humor is not tied or related to the offering?
A) Consumers will develop a negative affect toward the brand.
B) There will be a rise in high-involvement offerings.
C) Consumers will restrict themselves from watching witty and humorous ads.
D) There will be an increase in counterarguments related to the brand.
E) Consumers will only pay attention to the humor and ignore the brand.
Question 2
_____ in general has dominated the regulatory scene both in the European Union and the United States.
a. Public administration
b. Business regulation
c. Consumer protection
d. CGM
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