Author Question: Before automatically passing price increases through the channel, the manufacturer should: a. ... (Read 54 times)

lidoalex

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Before automatically passing price increases through the channel, the manufacturer should:
 a. Analyze customer reactions.
  b. Offer rebates for the same amount as the price increase.
  c. Do whatever it can do to mitigate the negative effects of the increase on channel members.
  d. Offer increased trade discounts.
  e. Provide special promotional material.

Question 2

____________________ innovations create new industries or new standards of management.
 Fill in the blank(s) with correct word



IAPPLET

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Answer to Question 1

C

Answer to Question 2

Radical
Discontinuous



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