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Author Question: Before automatically passing price increases through the channel, the manufacturer should: a. ... (Read 46 times)

lidoalex

  • Hero Member
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  • Posts: 538
on: Jun 29, 2018
Before automatically passing price increases through the channel, the manufacturer should:
 a. Analyze customer reactions.
  b. Offer rebates for the same amount as the price increase.
  c. Do whatever it can do to mitigate the negative effects of the increase on channel members.
  d. Offer increased trade discounts.
  e. Provide special promotional material.

Question 2

____________________ innovations create new industries or new standards of management.
 Fill in the blank(s) with correct word


IAPPLET

  • Sr. Member
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  • Posts: 333
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

Radical
Discontinuous


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