Some producers use outside marketing research firms to learn ...

[fahad]

Some producers use outside marketing research firms to learn about channel members' needs and wants because:
 a. the use of outside parties generally is less expensive.
  b. outside parties generally do the job much more quickly.
  c. a higher degree of objectivity is likely.
  d. channel members will be provide more complete answers if an outside party is conducting a survey.
  e. the internal marketing research department members tend to focus on other types of projects.

Question 2

____________________ influences the perception and evaluation of a brand in a particular country.
 Fill in the blank(s) with correct word

[kescobar@64]

Answer to Question 1

C

Answer to Question 2

Culture

[fahad]

Thanks for the timely response, appreciate it

[juliaf]

YES! Correct, THANKS for helping me on my review