Author Question: What are the three different approaches for coverage that are available to the international ... (Read 39 times)

wenmo · **on:** Jun 29, 2018

What are the three different approaches for coverage that are available to the international marketer?

Question 2

In e-negotiation, status differences are readily apparent, and social norms and behaviors are easier to discern.
a. True
b. False
Indicate whether the statement is true or false

fauacakatahaias · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Intensive coverage calls for distributing the product through the largest number of different types of intermediaries and the largest number of individual intermediaries of each type. Selective coverage entails choosing a number intermediaries for each are to be penetrated. Exclusive coverage involves only one entity in a market. Generally, intensive and selective coverage call for longer channels using different types of intermediaries, usually wholesalers and agents. Exclusive distribution is conducive to more direct sales.

Answer to Question 2

False