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Author Question: What are the three different approaches for coverage that are available to the international ... (Read 21 times)

wenmo

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on: Jun 29, 2018
What are the three different approaches for coverage that are available to the international marketer?

Question 2

In e-negotiation, status differences are readily apparent, and social norms and behaviors are easier to discern.
 a. True
  b. False
 Indicate whether the statement is true or false


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fauacakatahaias

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Intensive coverage calls for distributing the product through the largest number of different types of intermediaries and the largest number of individual intermediaries of each type. Selective coverage entails choosing a number intermediaries for each are to be penetrated. Exclusive coverage involves only one entity in a market. Generally, intensive and selective coverage call for longer channels using different types of intermediaries, usually wholesalers and agents. Exclusive distribution is conducive to more direct sales.

Answer to Question 2

False


wenmo

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Reply 2 on: Jun 29, 2018
Gracias!

bimper21

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Reply 3 on: Yesterday
:D TYSM

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