What are the three different approaches for coverage that are ...

[wenmo]

What are the three different approaches for coverage that are available to the international marketer?

Question 2

In e-negotiation, status differences are readily apparent, and social norms and behaviors are easier to discern.
 a. True
  b. False
 Indicate whether the statement is true or false

[fauacakatahaias]

Answer to Question 1

Intensive coverage calls for distributing the product through the largest number of different types of intermediaries and the largest number of individual intermediaries of each type. Selective coverage entails choosing a number intermediaries for each are to be penetrated. Exclusive coverage involves only one entity in a market. Generally, intensive and selective coverage call for longer channels using different types of intermediaries, usually wholesalers and agents. Exclusive distribution is conducive to more direct sales.

Answer to Question 2

False

[wenmo]

Excellent

[gcook]

TYSM