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Author Question: Trade sources used for finding prospective channel members include all of the following except: a. ... (Read 212 times)

yoroshambo

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Trade sources used for finding prospective channel members include all of the following except:
 a. Local newspapers.
  b. Trade associations.
  c. Trade shows.
  d. Grapevine.
  e. Other firms selling similar products.

Question 2

Unlike products, which frequently must adapt to a foreign culture, services are not often affected by cultural factors.
 
 Indicate whether the statement is true or false



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sierramartinez

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Answer to Question 1

A

Answer to Question 2

F
Services are more likely to be affected by cultural factors than products. A close cultural link exists between a society and its services. For example, Japanese consumers do not expect special treatment in a medical environment. In contrast, American consumers expect a good bed-side manner from physicians. This may be found in the Products, Services and Culture section (9-5).




yoroshambo

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


debra928

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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