Author Question: From a marketing channels perspective, social networking has: a. Caused consumers to make poor ... (Read 56 times)

gbarreiro · **on:** Jun 29, 2018

From a marketing channels perspective, social networking has:
a. Caused consumers to make poor product choices.
b. Not lived up to the expectations that the Internet would allow consumers to be better informed.
c. Helped consumers make better product choices but has had no effect on their channel choices.
d. It has made consumers more demanding about the channels they choose.
e. All of the above.

Question 2

At which level of the strategic plan are decisions made regarding which consumer segments to target, within each country?
a. Corporate level c. Product level
b. Division level d. Business unit level

mcomstock09 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

D
At the business unit level, within each country, decisions are made regarding which consumer segments to target, using criteria described in this chapter.