Author Question: For the channel manager, the external environments can be ranked, from most important to least ... (Read 89 times)

Diane · **on:** Jun 29, 2018

For the channel manager, the external environments can be ranked, from most important to least important, as:
a. Economic, competitive, sociocultural, technological, legal.
b. Legal, competitive, technological, economic, sociocultural.
c. Economic, legal, competitive, technological, sociocultural.
d. There is no single sequence for all industries at all times.
e. All are equally important.

Question 2

Stability of a segment over times used to be a primary consideration mainly for developing, low-income, countries.

Indicate whether the statement is true or false

joneynes · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

F
Stability of a segment over times used to be a primary consideration mainly for developed, high-income, countries. Today, however, this is an important consideration in a world environment where products are in different lifecycle stages, and where preferences are continuously changing with the advent of the Internet and on-line ordering across borders from countries of all development levels.