Author Question: All of the following are characteristics that define a collaborative buyer-supplier relationship ... (Read 108 times)

mpobi80 · **on:** Jun 29, 2018

All of the following are characteristics that define a collaborative buyer-supplier relationship except _____.
a. one or a limited number of suppliers for each purchased item or family of items
b. a win-win approach to reward sharing
c. open exchange of information
d. a credible commitment to work together during difficult times
e. the buyer unilaterally resolving disputes

Question 2

Why is personal selling necessary when selling expensive items such as luxury suites at a professional football stadium?

BUTTHOL369 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

e

Answer to Question 2

Customers are spending large sums of money and want personal attention when making important decisions.