All of the following are characteristics that define a ...

[mpobi80]

All of the following are characteristics that define a collaborative buyer-supplier relationship except _____.
 a. one or a limited number of suppliers for each purchased item or family of items
  b. a win-win approach to reward sharing
 c. open exchange of information
 d. a credible commitment to work together during difficult times
 e. the buyer unilaterally resolving disputes

Question 2

Why is personal selling necessary when selling expensive items such as luxury suites at a professional football stadium?

[BUTTHOL369]

Answer to Question 1

e

Answer to Question 2

Customers are spending large sums of money and want personal attention when making important decisions.

[mpobi80]

Thanks for the timely response, appreciate it

[flexer1n1]

Gracias!