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Author Question: What is the difference between a basic and an enhanced product. Give three concrete examples of ... (Read 18 times)

yoooooman

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on: Jun 29, 2018
What is the difference between a basic and an enhanced product. Give three concrete examples of basic and enhanced products.

Question 2

What packaging features are important to consumers?


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SAUXC

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Basic products are plain label products that meet the bare minimal expectations of consumers. Product enhancements are features added to the basic product that satisfy additional needs and wants with the same purchase.

Example: The basic automobile has cloth seats, AC, and basic AM/FM radio. Product enhancements would include leather seats, upgraded wheels, and a high-quality sound system. A product enhancement could also include an automobile that operates on gas and electricity.

Answer to Question 2

Examples could include ease of use, safety, attractiveness, environmental friendliness of the package, and accessibility for self-service stores.


yoooooman

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Reply #2 on: Jun 29, 2018
Correct answers!


SAUXC

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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