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Author Question: Give concrete examples of emotional, rational, and patronage purchases in the sports and ... (Read 112 times)

rl

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on: Jun 29, 2018
Give concrete examples of emotional, rational, and patronage purchases in the sports and entertainment industries.

Question 2

What is a market segment?


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Expo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

emotional purchases: fans purchase team apparel after a big win; spend money on movies that have an emotional theme
rational purchases: consumers purchase running shoes that reduce the chance of injury; purchase a flat-screen television that takes up less space
patronage purchases: consumers purchase products based on loyalty to the Nike brand or loyalty to certain musicians; loyalty to ESPN sports coverage

Answer to Question 2

A market segment is a group of consumers within a larger market who share one or more characteristics.


rl

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Reply 2 on: Jun 29, 2018
Excellent

Dnite

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Reply 3 on: Yesterday
Wow, this really help

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