This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Give concrete examples of emotional, rational, and patronage purchases in the sports and ... (Read 54 times)

rl

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
Give concrete examples of emotional, rational, and patronage purchases in the sports and entertainment industries.

Question 2

What is a market segment?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Expo

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 29, 2018
Answer to Question 1

emotional purchases: fans purchase team apparel after a big win; spend money on movies that have an emotional theme
rational purchases: consumers purchase running shoes that reduce the chance of injury; purchase a flat-screen television that takes up less space
patronage purchases: consumers purchase products based on loyalty to the Nike brand or loyalty to certain musicians; loyalty to ESPN sports coverage

Answer to Question 2

A market segment is a group of consumers within a larger market who share one or more characteristics.


rl

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

amandalm

  • Member
  • Posts: 306
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Emotional and Volitional Paresis Emotional and Volitional Paresis
U.S. Drug Schedules and Examples U.S. Drug Schedules and Examples
Physical and Emotional Signs of Stress Physical and Emotional Signs of Stress
Micrographs and drawings of three types of simple epithelia, with examples of their functions and lo Micrographs and drawings of three types of simple epithelia, with examples of their functions and lo
Examples of Disease-Causes Bacteria Examples of Disease-Causes Bacteria
Examples of the action of chemical mutagen Examples of the action of chemical mutagen
Video: Neural regulation of mechanical digestion- CNS voluntary, ANS & ENS controlled involuntary movements

For a complete list of videos, visit our video library