This topic contains a solution. Click here to go to the answer

Author Question: Give concrete examples of emotional, rational, and patronage purchases in the sports and ... (Read 113 times)

rl

  • Hero Member
  • *****
  • Posts: 579
Give concrete examples of emotional, rational, and patronage purchases in the sports and entertainment industries.

Question 2

What is a market segment?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Expo

  • Sr. Member
  • ****
  • Posts: 351
Answer to Question 1

emotional purchases: fans purchase team apparel after a big win; spend money on movies that have an emotional theme
rational purchases: consumers purchase running shoes that reduce the chance of injury; purchase a flat-screen television that takes up less space
patronage purchases: consumers purchase products based on loyalty to the Nike brand or loyalty to certain musicians; loyalty to ESPN sports coverage

Answer to Question 2

A market segment is a group of consumers within a larger market who share one or more characteristics.




rl

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Excellent


shewald78

  • Member
  • Posts: 340
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

Colchicine is a highly poisonous alkaloid originally extracted from a type of saffron plant that is used mainly to treat gout.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

For a complete list of videos, visit our video library