Author Question: The key to an effective focus group is a. experienced members. b. the moderator. c. a consistently ... (Read 45 times)

Zoey63294 · **on:** Jun 29, 2018

The key to an effective focus group is
a. experienced members.
b. the moderator.
c. a consistently used thematic apperception test approach.
d. an appropriate location.
e. None of the above.

Question 2

Focus groups are not productive for
a. testing hypotheses.
b. interpreting previously obtained quantitative results.
c. stimulating ideas for new creative concepts.
d. Neither a nor b.
e. Neither a nor b nor c.