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Author Question: The key to an effective focus group is a. experienced members. b. the moderator. c. a consistently ... (Read 46 times)

Zoey63294

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on: Jun 29, 2018
The key to an effective focus group is
 a. experienced members.
  b. the moderator.
  c. a consistently used thematic apperception test approach.
  d. an appropriate location.
  e. None of the above.

Question 2

Focus groups are not productive for
 a. testing hypotheses.
  b. interpreting previously obtained quantitative results.
  c. stimulating ideas for new creative concepts.
  d. Neither a nor b.
  e. Neither a nor b nor c.


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perkiness

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


Zoey63294

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  • Posts: 539
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

coreycathey

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Reply 3 on: Yesterday
Gracias!

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