Author Question: The Savvy Entrepreneurial Firm feature in Chapter 11 focuses on Airbnb, the company that created a ... (Read 136 times)

lidoalex · **on:** Jul 6, 2018

The Savvy Entrepreneurial Firm feature in Chapter 11 focuses on Airbnb, the company that created a marketplace for people to list, discover, and book unique spaces in people's homes or apartments while traveling.

According to the feature, Airbnb was able to generate substantial buzz about its service via the use of ________.
A) Facebook
B) Google AdSense
C) blogs
D) newspaper ads
E) Twitter

Question 2

International opportunities for franchising are becoming ________.

A) less prevalent
B) neither more nor less prevalent
C) more prevalent for product and trademark franchise systems and less prevalent for business format franchise systems
D) more prevalent
E) less prevalent for product and trademark franchise systems and more prevalent for business format franchise systems