The performance of a pay-per-click advertising model can be assessed by ________, which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.
A) click fraud rate
B) contextual search rate
C) pop-up rate
D) click-through rate
E) conversion rate
Question 2WorldTravel (
www.worldtravel.com) is a travel Web site that provides detailed information about the different places that tourists can visit across the globe. Additionally, it also helps visitors to book tickets and hotels in these destinations.
Which of the following, if true, would most assure the customers of their online privacy?A) When collecting personal information, WorldTravel explicitly states the purpose of the information and that it will not be used for anything else.
B) WorldTravel informs its members that it is following the best practices in the industry.
C) When collecting personal information, WorldTravel explicitly tells all of its customers that the information collected will be protected by a third party who specializes in this domain.
D) WorldTravel decides not to send any spam mails to any of its members.
E) When collecting personal information, WorldTravel explicitly tells all of its customers that the information collected is protected under the Electronic Communications Privacy Act.
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