This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He ... (Read 144 times)

Collmarie

  • Hero Member
  • *****
  • Posts: 569
on: Jul 14, 2018
Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?
 A) Market segmentation
  B) Target market
  C) Differentiated
  D) Undifferentiated
  E) Marketing-mix

Question 2

Jane bought a new car from Yollanda Motors, and the company offered her an exciting package that included free car washes for the first month. This package represents a _____.
 A) convenience product
  B) shopping product
  C) pure service
  D) pure good


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ASDFGJLO

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

C


Collmarie

  • Member
  • Posts: 569
Reply 2 on: Jul 14, 2018
Gracias!

isabelt_18

  • Member
  • Posts: 342
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

The common squirrel monkey (Saimiri sciureus) is a small New World primate from the Cebidae (squirre The common squirrel monkey (Saimiri sciureus) is a small New World primate from the Cebidae (squirre
Internal structures of main sequence stars, convection zones with arrowed cycles and radiative zones Internal structures of main sequence stars, convection zones with arrowed cycles and radiative zones
One indication of the remarkable transformation of Harlem is town hall meetings. This one was held ... One indication of the remarkable transformation of Harlem is town hall meetings. This one was held ...
The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices
Downward Spiral of Poverty and Hunger Lack of food can lead to numerous other symptoms Downward Spiral of Poverty and Hunger Lack of food can lead to numerous other symptoms
Food policy can drive the food industry Food policy can drive the food industry
Video: Stroke volume - afterload definition & hypertension

For a complete list of videos, visit our video library