This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He ... (Read 280 times)

Collmarie

  • Hero Member
  • *****
  • Posts: 569
on: Jul 14, 2018
Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?
 A) Market segmentation
  B) Target market
  C) Differentiated
  D) Undifferentiated
  E) Marketing-mix

Question 2

Jane bought a new car from Yollanda Motors, and the company offered her an exciting package that included free car washes for the first month. This package represents a _____.
 A) convenience product
  B) shopping product
  C) pure service
  D) pure good


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ASDFGJLO

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

C


Collmarie

  • Member
  • Posts: 569
Reply 2 on: Jul 14, 2018
:D TYSM

JaynaD87

  • Member
  • Posts: 368
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

Spider main organs Spider main organs
Neuropeptides and Peripheral Peptides Involved in Control of Food Intake and Metabolism Neuropeptides and Peripheral Peptides Involved in Control of Food Intake and Metabolism
Early in the twentieth century, when malnutrition was common, companies such as this one advertised Early in the twentieth century, when malnutrition was common, companies such as this one advertised
Finding Added Sugars on the Label A food Finding Added Sugars on the Label A food
Diverticula Diverticula are small pouches that can occur along your colon Diverticula Diverticula are small pouches that can occur along your colon
Should Parents Make Their Own Baby Food? Should Parents Make Their Own Baby Food?
Video: Cardiac Cycle (Part 1 of 4)

For a complete list of videos, visit our video library