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Author Question: Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He ... (Read 277 times)

Collmarie

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on: Jul 14, 2018
Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?
 A) Market segmentation
  B) Target market
  C) Differentiated
  D) Undifferentiated
  E) Marketing-mix

Question 2

Jane bought a new car from Yollanda Motors, and the company offered her an exciting package that included free car washes for the first month. This package represents a _____.
 A) convenience product
  B) shopping product
  C) pure service
  D) pure good


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ASDFGJLO

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Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

C


Collmarie

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Reply 2 on: Jul 14, 2018
Thanks for the timely response, appreciate it

dantucker

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Reply 3 on: Yesterday
Excellent

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