Rufus opened a fast-food restaurant on the corner of First and ...

[Collmarie]

Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?
 A) Market segmentation
  B) Target market
  C) Differentiated
  D) Undifferentiated
  E) Marketing-mix

Question 2

Jane bought a new car from Yollanda Motors, and the company offered her an exciting package that included free car washes for the first month. This package represents a _____.
 A) convenience product
  B) shopping product
  C) pure service
  D) pure good

[ASDFGJLO]

Answer to Question 1

D

Answer to Question 2

C

[Collmarie]

Gracias!

[Sarahjh]

Thanks for the timely response, appreciate it