Author Question: Borden, Inc wants to develop a new line of great tasting, low-calorie, low-fat, and low-cholesterol ... (Read 53 times)

londonang · **on:** Jul 14, 2018

Borden, Inc wants to develop a new line of great tasting, low-calorie, low-fat, and low-cholesterol processed cheese products. The managers are studying whether demand is strong enough and whether the new line will yield a favorable return on investment. The managers are currently in which phase of new product development?
A) Idea generation
B) Product development
C) Test marketing
D) Screening
E) Business analysis

Question 2

An organization chart reveals
A) staff accountability.
B) committee assignments.
C) informal authority.
D) detailed duties of each manager.
E) the company's organizational structure.