Borden, Inc wants to develop a new line of great tasting, ...

[londonang]

Borden, Inc wants to develop a new line of great tasting, low-calorie, low-fat, and low-cholesterol processed cheese products. The managers are studying whether demand is strong enough and whether the new line will yield a favorable return on investment. The managers are currently in which phase of new product development?
 A) Idea generation
  B) Product development
  C) Test marketing
  D) Screening
  E) Business analysis

Question 2

An organization chart reveals
 A) staff accountability.
  B) committee assignments.
  C) informal authority.
  D) detailed duties of each manager.
  E) the company's organizational structure.

[Carissamariew]

Answer to Question 1

E

Answer to Question 2

E

[londonang]

Excellent

[Sarahjh]

Gracias!