This topic contains a solution. Click here to go to the answer

Author Question: Which of the following components of the marketing mix refers to the channel of distribution for ... (Read 60 times)

B

  • Hero Member
  • *****
  • Posts: 570
Which of the following components of the marketing mix refers to the channel of distribution for goods and services?
 
  a. price
  b. place
  c. promotion
  d. product

Question 2

One theory behind the success of branding as a marketing strategy is that customers are willing to pay more for a branded item. This concept, then, should have the most direct influence on which of the following financial objectives?
 
  a. increase the number of customers using the cafeteria
  b. increase the average check
  c. improve customer satisfaction
  d. generate residual traffic



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

vseab

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

B

Answer to Question 2

B





 

Did you know?

Approximately 500,000 babies are born each year in the United States to teenage mothers.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

For a complete list of videos, visit our video library