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Author Question: Which of the following components of the marketing mix refers to the channel of distribution for ... (Read 61 times)

B

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on: Aug 2, 2018
Which of the following components of the marketing mix refers to the channel of distribution for goods and services?
 
  a. price
  b. place
  c. promotion
  d. product

Question 2

One theory behind the success of branding as a marketing strategy is that customers are willing to pay more for a branded item. This concept, then, should have the most direct influence on which of the following financial objectives?
 
  a. increase the number of customers using the cafeteria
  b. increase the average check
  c. improve customer satisfaction
  d. generate residual traffic


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vseab

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Reply #1 on: Aug 2, 2018
Answer to Question 1

B

Answer to Question 2

B


B

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Reply #2 on: Aug 2, 2018
TY


vseab

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Reply #3 on: Aug 2, 2018
You're welcome


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